IS THE BIGGEST COMMUNICATION GIANT IN MALDIVES A VICTIM OF MISCOMMUNICATION?

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For a company like Dhiraagu they should have and must be familiar with this basic of communitcation. The latest step they have taken has proved to my understanding that they have not received the message their customers wanted all these years.

I don’t have any statistics to prove that there are more customers wanting to change their logo and image then customers who want to reduce the price of their services. If this is true then surely Dhiraagu has been a victim of miscommunication.

Over the television and radio I heard that the main purpose of this change is to update to be more modernised. This is the same reason why they have changed their logo. I may be wrong and I truly agree different people have different perception about the logo. In my view the logo has taken a step backward and not a step forward. Logically thinking when civilisation started people used their hands to do work. As they become more civilised they started using tools. The previous logo shows a tool used for communication but now it’s just the hand. Like I said before my view may be different from others and mine is just an opinion. This time I must admit I am a victim of miscommunication.

I must give credit to their marketing effort carried by them to compete against their ONLY competitor even before they started their operations. The main aim of the huge marketing campaign was to change their image for better. In my view their whole campaign back fired on them. The reaction of the whole people was that all their efforts were “a desperate measure” to survive because Wataniyyaa is going to take over their market. The whole campaign proved how insecure Dhiraagu is; and how few “loyal customers” they have. Wataniyyaa’s marketing team should be grateful to Dhiraagu for providing them free publicity. I just wonder whether Dhiraagu has a marketing team who do brainstorming or even the marketing department is monopolised by one person. Surely, a company would have thought the pros and cons of such a campaign.

Sometimes I wonder whether it is a message to the new competitor “STOP! THIS IS AS FAR AS YOU WOULD GO”. Whatever it is they should welcome new competition. This would show us – the public, how good they really are. A healthy competition is good for everyone and I know there are much more academically qualified people then just me. I just hope they don’t follow the Adam Smith’s theory in competing; which fighting for the first place but instead follow John Nash’s theory of equilibrium and use their competitive edge more evenly so that it is beneficial to all of us.

Back to the logo and it makes me wonder what it’s all about? It must be something really big with a deep meaning because it took two years to come up with that. What is it about the colour red? Maybe they think we are Spanish Bulls who will run after bright red. Here again they have been a victim of miscommunication because this is not Spain and we are NOT BULLS.

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posted by Daadi @ 10:53 PM