Commercial Homosexuality: Selling Lesbianism
Sweet isnt it? well atleast Dhiraagu is getting what they wanted! That is for everyone to keep talking about these adds. oh maybe i'm wrong! When wataniyya used "we are close now" ,maybe this is Dhiraagu trying to say " we are MUCH closer now". Whatever it is, "sex sells" doesnt it? and using homosexuality in advertisements is one of the fastest growing trends in the world of advertising.The inclusion over the past twenty years of intentional homosexual themes in print advertising has been well documented. (The same trend can be seen in other media as well, but print advertising is by far the focus of more scholarly work to date.)
Throughout history, no advertising ploy has tested, reformed, and redefined the limits of appeal and alienation as often as visual depictions of sexuality. It is no secret that advertizers will go to great lengths to grab and maintain attention of customers or potential consumers and that is what Dhiraagu is doing. Now that they have some competition, they DO have to take 2 steps for every step Wataniyya takes and actually i believe they are doing it very successfully .. hehehe..
Honestly i don't think Dhiraagu is or needs to put in much effort, coz wataniyya is helping them since their marketing strategies(from what i have seen) and advertisements suck.. so Dhiraagu can easily do something better and modify wataniyyyaa's concepts and bring it out as their own and look much better.(eq. stealing wataniyya colors / making rates much cheaper everytime wataniyya does / the latest billboard advertisements.. etc)
and before i finish, i really would have liked their hands to be on each others asses :) , would have been more appealing right??
posted by Squid @ 12:53 PM
8 Comments:
squiddy... i dun't think dhiraagu intended the adverts to come off as it did...
they were prolly tryin to potray close friends :p... but really they look a bit closer than that... not that i'm complaining of coz..
whatever it was...anyways it worked didn't it? ppl are talkin abt it and pointing.. an thats the whole point i guess...
anyways lets do what dhiraagu says...
touch maldives, touch me, touch you, touch each other.. LOL... keep on touching!!
hand on hips/bum... google up on the body language meaning for that!! hihi
fatty, i dont believe on your theory on "it just came out" ... Dhiraagu would have found this concept just too juicy to let go off
and yeah rxs! no one needs to think too much on this, since it protrays the idea very easily!
digital squid .a.k.a. homophobic digital squid
dhiraagu promotes both lesbo and gay
wataniya promnotes only gay
touch my ass
Their marketing is going from worse to worse... They seem to make such big blunders.. Oh well.. We can only speak, hope they are listening..
Bored.....saw ur blog....
Ahhh! the now infamous dhiraagu adverts....i think they got tongues wagging abt them.....
Controversial was what they went for.....Nuthin like helps an advert like controversy...
Very ingenious idea.....
I wonder if they thot the hip of a girl (specially in this advert) portrays Maldives (Touch MALDIVES)
But as long as its jus like this.....hu is complainin?
Jus keep TOUCHin ppl....
hahaha. the same thing tht i also thought when i saw the ad.lol
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