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Thursday, August 04, 2005

Entertainment Guide and telcos!!!

one of the most popular advertising medium these days in maldives is the entertainment guide... the cable guide for maldives.... which is of coz due to the fact almost every home in male will have a copy an will keep the same copy for a month at least without throwing it out... works better than inserts in newspapers.... and ads in them as well... ppl refer to it often so expousre in increased......

anyways... im not here to talk abt the EG.... but i refer to the august edition of Entertainment guide weekely to highlight somethin really interesting.... now the way advertising in the EG works is that u can book ur page or place for advertisments for months in advance.... and well dhiraagu has appearantly done so on the front cover flap...which is one of the most effective advertising areas as well its seen by all... even when u dont open it...

now wats so intersting abt all this.... well since dhiraagu has (probably) booked the front cover flap for the next eternity it wouldnt be easy to get that spot now would it? good move by dhiraagu...

enter wataniya... well they cant book the front cover now can they?... wat do they do...? hehe this is where it gets hilarious... they make a over for the whole bloody guide... like a slide in envelope... an presto... dissaprears dhiraagu and they have the whole bloody cover area... front an back..... brilliant!!! refer to pics below....!!! dirty.. yes.. but nonetheless brilliant move..... its not like dhiraagu plays nice either ( i refer to the image change which is still fresh in memory )....

well true.. the cover envelope might be thrown away.. but i guess wataniya is making a point here... which is?... i havent a clue hehe...



















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posted by Daadi @ 12:55 AM

6 Comments:

At 04 August, 2005, Blogger primary0 said...

Funny poster! it says chatting is now easier. and since there arent any phones shown what comes to mind is.. "chatting is now easier.. throw the phone.. use traditional mouth to mouth!"

 
At 04 August, 2005, Anonymous Anonymous said...

well on the reverse there is the usual mumbo jumbo abt calls being easier to make and not being dropped an stuff.. so maybe thats wat their are talkin abt.?

 
At 04 August, 2005, Blogger Squid said...

just use the conventional method. uses M2M as primary0 just said... .. and to be frank the add by wataniyyaa didnt make much sence, and hypothetically, most of their adds all around male' do seem boring and do not make much sence at first glance..

 
At 05 August, 2005, Anonymous Anonymous said...

Wataniya surely needs better advertising techniques.....Somebody Help em!!!

 
At 05 August, 2005, Blogger Daadi said...

well, one thing for wataniya is they have the money.. but really, they should do a lot more in terms of wat the content is they are advertising..

i have to say.. dhiraagu's advertising campaigns are more attractive....

but hey...we have the WOW show thingy tonite.. lets see wat they are doing there..

will bring updates

 
At 05 August, 2005, Anonymous Anonymous said...

Yeah i also like dhiraagu's advertising campaigns, really attractive!....make sure u bring us updates of da WOW show.....

 

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